About Us

Keep Moving, Keep Grooving

Urban Edge Media Holdings is excited to announce the launch of South Africa’s newest and most progressive urban contemporary music and talk radio station, Urban Edge Radio – "Not Just Radio". Founded by radio veteran and businessman Siphiwe Motha, popularly known as Deejay Sphiwe, in collaboration with a dynamic team of media personalities and experts, with a goal to elevate South Africa’s already vibrant radio scene to new heights.

Urban Edge Radio promises a fresh blend of exciting urban content and a universal music appeal, Urban Edge Radio caters primarily to the 35-55-year-old economically active market within LSM categories 4-10. The station promises to be highly entertaining, informative, and aligned with the digital age while remaining easily accessible. Featuring a 60/40 split between music and talk, Urban Edge Radio delivers an endless mix of sing along hits and dance hits, alongside discussions on topical issues, general knowledge, and compelling content, available 24/7. The station’s diverse music offerings include R&B, Contemporary Urban, Soul, Groove Lounge, Afro Pop, and more. Specialty music shows will cater to genres such as Blues, Jazz, Gospel, 90’s Hip-Hop, House Music, and Alternative Grooves. Welcome to Radio personified! We are "Not Just Radio"

WHY URBAN EDGE RADIO

EXPERTISE

Decades of experience in the radio industry ensure high-quality programming and production.

DIVERSE CONTENT

A wide range of shows, from music to talk, catering to diverse tastes and interests.

PROFESSIONAL TEAM

A dedicated team of professionals committed to delivering top-notch radio experiences.

INNOVATION

Constantly pushing the boundaries of radio broadcasting with innovative content and technology.

COMMUNITY ENGAGEMENT

Strong focus on engaging with the community and supporting local talent and initiatives.

ENTERTAINMENT

Combining music, talk shows, and much more to provide comprehensive entertainment.

Our Mission & Vision

Urban Edge Radio is a dynamic radio station catering to contemporary adult audiences in South Africa and globally. Our vision is to transcend traditional radio, providing well-packaged audio and audio/visual content that connects audiences to economic and social realities. We strive to be a cutting-edge broadcaster adhering to global standards, utilizing the latest trends and platforms for a sustainable commercial entity. Urban Edge Radio aims to connect and serve adult contemporary audiences through a 60/40 split of music and talk, utilizing platforms like online streaming, YouTube, DStv, social media, and even traditional broadcasting. Our target market comprises males and females aged 35-55, focusing on the economically active LSM 4-10 range. Founded by seasoned media professionals, Urban Edge Radio is more than radio – it is a mobile, interactive, and multi-layered broadcaster fostering audience development.